Designing for Today and Tomorrow: How We Balance Trends with Timeless Style

One of the most exciting parts of building a home is choosing the finishes—the colors, textures, and details that make a house feel uniquely yours. It can also be one of the most overwhelming. That’s why we partner with interior designer Rachel Tatum, who helps guide both our team and our clients through the process.

Rachel Tatum brings a background in set design and photo styling for commercial photography, which gives her a unique eye for creating interiors that feel both beautiful and deeply personal. She plays a dual role: hand-selecting the finishes for our showcase (spec) homes and working directly with clients as they make their own design decisions. Her work ensures that every home we build not only reflects today’s best design trends but also stands the test of time.

Balancing Trend and Timeless

Design trends are always changing, but good design should feel inviting and beautiful for years to come. Rachel stays up to date on the latest looks, but she knows how important it is to ground each home in timeless choices that won’t feel dated down the road.

Why This Matters for Homeowners

For our showcase homes, Rachel’s thoughtful selections make each property instantly appealing to a wide range of buyers—homes that feel stylish and current, yet enduring.

For our custom clients, working with Rachel means the design process becomes less stressful and more enjoyable. With her guidance, clients can navigate the endless options confidently, ensuring every choice contributes to a cohesive, polished final look.

Looking Ahead

As design trends continue to evolve, Rachel’s approach keeps our homes at the intersection of what’s new and what’s lasting. Whether it’s a bold new accent color, a timeless flooring choice, or the perfect blend of textures, her expertise ensures that every home we build feels both on-trend and enduring.

At the end of the day, our goal is simple: to help homeowners love their space today and for many years to come.

Ready to start designing your dream home? We’d love to guide you through the process and show you how timeless and trend-forward design can come together beautifully.